Social Media Manager Cover Letter & Writing Guide

Social media managers don’t only post updates on Facebook or Instagram—they think strategically, build brands, and nurture communities. Their main job is to use the power of social platforms to raise brand awareness, engage with audiences, and accomplish business goals. However, before they get the job of their dreams, they have to create a solid social media manager cover letter.

This document can help showcase some industry-specific skills and explain to recruiters why you’re a good match for their company in several short but effective paragraphs. Read through this guide to learn how to create your social media manager cover letter and make the most of it.

What Format to Use for a Social Media Manager Cover Letter

Writing an attention-grabbing social media manager cover letter is not just about the content but also about the format. 

This ensures that your strengths, skills, and qualifications are presented in a clear and professional manner, making it easier for hiring managers to recognize your potential. 

When the information isn’t organized in a good way, the entire document looks messy and will probably end up in a recycling bin. But when it is, it draws attention to the most important parts of your social media manager cover letter and helps you stand out from other applicants.

To ensure this, you should use a proven formula, which consists of the following sections:

You also need to make the content of the cover letter visually appealing and neat with a clear and readable layout that includes the following:

Keep in mind that you should meet these requirements regardless of whether you’re using a social media manager cover letter sample/template or creating one from scratch. 

Social Media Manager Cover Letter Outline

As previously mentioned, if you want your social media manager cover letter to be readable, you need to split it into several sections. Each of these sections has a different purpose, but the main goal is to communicate all essential details to a potential employer and show how interested you are in the job position. 

Regardless of whether you’re writing a social media manager cover letter with no experience or you’re a seasoned pro, the parts we’ll talk about now need to find their way to the document. But first, let’s take a look at this cover letter outline to get an idea of what your document should look like:

#1. Header and Contact Details 

The cover letter header should be straightforward and professional. Here’s what details you need to include in this part: 

Once you do it, you should also include the contact information of the hiring manager right below your own contact details.

Here’s what this looks like in an example:

#2. Greeting

Greeting the hiring manager the right way in your cover letter sets the tone for the rest of the application. Starting with “Dear” followed by the hiring manager’s name strikes a balance between formality and warmth, paving the way for the main content of your letter. 

If you can’t find their name, you can always address them by their job title, but steer clear of generic phrases like “To whom it may concern.” They can come across as impersonal and indicate a lack of interest and effort in researching the company. 

#3. Introduction

A solid social media manager cover letter must start with a captivating introduction. It should give a short overview of your professional career and mention your most impressive accomplishments to attract the recruiter’s attention. Furthermore, this is the section in which you should highlight if this is an entry-level social media manager cover letter or a senior-level application. 

Here is an example of what an introduction section could look like:

#4. Skills, Qualifications & Experiences

In this section, you have the chance to go in-depth about why you are the perfect person for the job. That being said, you shouldn’t just start listing off your social media skills and achievements at random. 

To tailor your cover letter effectively, start by thoroughly analyzing the job description. Research the company’s online presence, brand voice, and engagement strategies. This will give you insight into what they might be looking for in a social media manager.

Let’s take a look at how you could form this section in your cover letter: 

#5. Reasons for Applying

Besides presenting your skills and accomplishments, you want to express your interest in the company. This is where your in-depth research of their practices enters the picture. You should pay attention to the company’s prominent social media campaigns and online presence and find something that resonates with your goals and values. 

Here is an example of what these sections should look like:

#6. Call to Action 

Before you close and submit your social media manager cover letter, you need to encourage the hiring manager to take the next step by inserting a call to action. This way, you express your interest in discussing your qualifications in more detail.

Now, let’s take a look at an example of how you might craft this section:

#7. Conclusion & Sign Off

The conclusion of your social media manager cover letter should remain professional and sincere. Some closings that work very well include: 

Social Media Manager Cover Letter Example

Use this example

Now that we have covered all of the sections you need to add to your document, take a look at how a full social media manager cover letter example looks like.

Final Thoughts

And that’s a wrap! We hope that this step-by-step guide has helped you learn how to emphasize your expertise as a social media manager and create a flawless cover letter for the position. 

With such insights, you’re ready to craft a document that presents your skills and captures your passion and knack for social media. If you choose to prove your potential this way, your job application will leave a notable mark and get you closer to the job of your dreams!